non profit EVENT

SAKE EXPERIENCE is a NON PROFIT event with the sole purpose of expanding the knowledge of the Japanese brew. all the labels featured are those that were presented at the Milano Sake Challenge (June 9-10-11, 2024).


Don't miss this extraordinary opportunity to immerse yourself in the world of sake, discovering surprising flavours, aromas and pairings. Make sure to register to guarantee your place at this exclusive event!


You will have the opportunity to participate in more than 20 in-depth masterclasses (some free and some for a fee that can also be purchased on site). Registration is mandatory as the room has a limited capacity.


During the SAKE EXPERIENCE, the award ceremonies of the Milan Sake Challenge will be held, come to participate together with the judges and producers, taste the sakes that won at the challenge.


Immerse yourself in the enchanting world of sake at the Milano Sake Experience (previously known as the Fuori Milano Sake Challenge)

🗓️ Throughout the day, skilled sake sommeliers, also serving as contest judges, will escort you on an exceptional sensory journey, enabling you to explore and taste over 1.000 distinctsake varieties.

Moreover, seize the chance to participate in more than 20 comprehensive masterclasses, with a mix of complimentary and paid sessions available on-site. These classes provide a deep dive into the intricate world of sake. While entry to the festival is free, registration is mandatory, given the limited capacity of the venue.

⚠️ Note: Tasting glasses will be distributed at the entrance and should be returned upon leaving.

Don't miss this unique opportunity to delve into the realm of sake, discovering a wealth of flavors, aromas, and unique combinations. Ensure your spot at this exclusive event by registering in advance.

📍 Mark your calendar:
- Date: Sunday, September 22
- Location: Nhow Hotel, Via Tortona 35, Milan
- Time schedule to be defined
- Free Entry (Reservation required)


At the entrance, you will be given a tasting glass to be returned at the exit.
A charge of €10 will apply only in cases where the glass is not returned, whether due to preference, damage, loss, or any other reason.


Consorzio del Parmigiano Reggiano

Consorzio del Prosciutto Crudo San Daniele

Regione di Yamagata

Regione di MIyagi

Sake Sommelier Association


Of course, the more the merrier, but remember that the people who come with you must also be registered and over 18 years old.

No, we are sorry, but this event is for adults only

On your way out, in case you want to keep your glass, you will be charged the GLASS cost of 10 €.

Access is free after registration and subject to availability.

Registration can be done beforehand (recommended) or on site via the same registration link

Absolutely, the event takes place on the ground floor of Milan's Nhow hotel. No architectural barriers prevent access.

The hotel is a 15-minute walk from Porta Genova station. Also on via Tortona at number 56 (Mudec building) there is a large car park (for a fee).

No, it is not possible to bring either food or drink to the event.

Yes, there will be free and paid courses. We will publish the complete list shortly.

Here are our direct contacts:


Tel: 342 804 3414