MILANO SAKE EXPERIENCE

MILANO SAKE EXPERIENCE (formerly known as the Fuori Milan Sake Challenge) is a sake tasting event aimed to let as many Italians as possible familiarize with Japanese sake and deepening their knowledge. Among the sakes exhibited at MILANO SAKE CHALLENGE, unopened sakes that approved in advance by the sakaguras will be open to the public for tasting.*

In 2024, approximately 1,000 people attended the event, with 60% being B2B professionals such as restaurant owners, sommeliers and buyers, and 40% general consumers. The aim was to promote Japanese sake in the Italian market from various angles.


The MILANO SAKE CHALLENGE 2025 Awards Ceremony will be held on the same day and at the same venue prior to the event. Medias, sake sommeliers, and buyers will be invited to the awards ceremony, providing an opportunity to widely introduce the winning sake

*Unopened sakes are stored at 0°C in a dedicated refrigerated warehouse in Milan until the day of the event. We take utmost care in preserving the quality to ensure that visitors can enjoy your precious sake properly.

SAKE TASTING EXPERIENCE

Sake Sommeliers, who also serve as judges for the MILANO SAKE CHALLENGE, will be in charge of each stand, serving sakes and providing explanations.

SAKAGURA BOOTHS

Sakaguras can showcase their signature sakes at their stands, directly communicating the unique characteristics and appeal of their brands to visitors. It is also a good opportunity to have visitors taste each sake and get feedback.

BOOK A SAKAGURA BOOTH

MASTERCLASSES

The event will feature over 20 seminars aimed at digging deeper into the complex world of sake, some of which will be held in collaboration with sakaguras.

We will organize a collaboration dinner with several popular restaurants in Milan for the sakaguras that participated in sakagura booth (additional cost applies). The sakaguras will provide their selected sake brands to each restaurant, and the chefs will create dishes that go well with the sake, allowing them to experience pairing. This dinner event will be introduced to the media as part of the MILANO SAKE EXPERIENCE.

Download 2024 Informations (PDF)

Details for 2025 will be updaded shortly.

「MILANO SAKE EXPERIENCE」パートナー

サン・ダニエーレ生ハム協会

生ハム作りの名産地であるサン・ダニエーレ地方。協会が中心となり、熟練の職人による厳選された原料での伝統的な製造方法を承継しています。

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パルミジャーノ・レッジャーノ・チーズ協会

イタリアを代表するチーズの一つであるパルミジャーノ・レッジャーノ。イタリア北部の限定された地域で生産され、その品質を保っています。

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山形県

清らかな水、冬の厳寒、夏の炎暑、昼と夜の激しい寒暖差。山形にはそんな自然に育まれた銘酒が勢揃いしています。

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宮城県

「純米酒の県宣言」をしている宮城県の日本酒は、寒さの厳しい冬の寒気を旨味に変える「低温長期発酵技術」による淡麗辛口の味わいが特徴です。

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Sake Company

最高品質の日本酒をイタリアに届け、正しい日本酒文化を広めることをミッションに、イタリアでB2B・B2C向けに日本酒の輸入販売を行っています。

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Sake Sommelier Association

英国を本部に置き、海外で酒の教育・普及促進に尽力。酒ソムリエの育成や、各国の主催者と協力して「SAKE CHALLENGE」を開催しています。

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